As we see it, there are three key problems with the skincare market today:

1. There is just too much stuff out there. Finding the right products is expensive, overwhelming, and time consuming. There is an ocean of choice and so many different variations of the same things. And chances are your friend, sister, or content creator of choice doesn’t have the same skin as you. We’re creating a new way to cut through the clutter, the advertising, and the hype, to seriously narrow down the choice and help you find what will work for you.

2. Creating new habits is (really) hard… but with a bit of support, it’s just as easy to fall into good habits as bad ones. The reality is that to get the results you want, chances are you’ll need to change some of your habits. That might be as small as swapping out part of how you wash your face, or more complex, like adding additional products. Whatever it takes, we help navigate that process and get the outcome you want.

3. You often don’t get it right the first time. Maybe you don’t like the texture or the smell. Perhaps it doesn’t work well with your schedule. The good news, is that with all the options on the market now, the right product IS out there. Talking about how a product is and isn’t working for you with an expert can help you find exactly the right fit, and we think this is an important part of getting the outcomes you want.  So, we believe in an ongoing conversation. 

We also believe that the way we solve these challenges matters, and that it should feel easy, thoughtful, and consistent.

We design bespoke skincare routines with off-the-shelf products for people who want to look great but just can't deal with the overwhelming volume of options and the complexities of the skincare industry (because of time, interest, or lack of knowledge).

We have built (and are continuing to train) a product recommendation engine which analyzes the information provided by each customer and then designs a skincare routine made up of over the counter products which suit your needs and budget.

Your membership fee includes:

• A personal skincare expert

• Detailed skin analysis, plus routine and lifestyle audit

• Completely personalized routine design.

• Specific (and we do mean specific) instructions on how to use the products

• All our tips and tricks for habit building

• Unlimited check-ins and 1:1 advice from your skin expert

• Bi-annual (twice a year) routine revisits and progress assessment

Put simply, consistency is the single biggest factor that influences the success of a skincare routine. To get the skin you want, you need to get the products for your routine and be using them for at 12-18 weeks to see real results.

We want to stick around and offer you support to make those skin goals a reality, and not just sell you stuff. So, 6 months after your first skin analysis and routine design, we’ll do a refresh and realign with you on your goals.

We’re not here to sell you stuff. We’re here to get you results, and that means we have to be in this with you, day in and day out.

We use AI to analyze the selfies you send us to be able to measure your skin across a range of variables to help with identification of certain attributes. We also use it to identify the best products on the market given your preferences (budget, texture, etc.) and the active ingredients necessary to get the results you need.

AI does a better job than humans on both these things.

Our skin experts look at the measurements taken by AI and the products it has identified and then use their extensive knowledge to refine these when they work with you. It supercharges their ability to help you get the best possible results, without having to constantly have an encyclopedic knowledge of all the products on the market or missing anything in your photos. We think of it like giving a surgeon access to the best equipment available, or a race car driver being backed by the hottest engineering team on the market.

We believe the key part of our value to you is our ability to work agnostically. This means that we don’t “stock” certain brands. If it’s available by retail (ie. you don’t need a prescription), we will consider recommending it in a routine.

We do keep our own extremely comprehensive directory of skincare products available (good and bad), which is our own internal knowledge-base. When we discover something new, it gets added to this directory.

Call us old school (we’re using the right skincare, we don’t care), but we’re big believers in transparency and trust. So we want to be clear with you about how this works, how we make money—and how we don’t.

How we make money:

1. Membership Fees: You pay us an all-inclusive membership fee.

2. Technology Licensing: Our recommendation engine improves daily and helps third-party brands and retailers enhance their product offerings and search results.

3. Affiliate Programs. When we recommend products, we send a link for you to learn more about them and to buy them if you wish. We use third-party affiliate platforms to generate these links. If you buy the product using that link, we may earn a small commission.

How we don’t make money:

1. No Selling of Your Data: We never sell your personal information or selfies to third parties.

2. No Biased Recommendations: We don't recommend products based on who pays us the most; we recommend what’s best for you. If you’re skeptical - we get it. But there is a really simple reason you can believe it’s true: recommending products that serve us and not you means you probably won’t get the results you want and you won’t recommend us to your friends or come back. That sounds like a pretty terrible business model to us.

3. No Hidden Fees: We never charge sneaky or unexpected fees—no surprises, just clarity. If a Delegate fee ever catches you off guard, tell us. We’ll do a better job of calling it out. No one needs that kind of surprise in their life.

Our overarching philosophy is to build lasting trust and deliver results that keep you coming back. We’ve talked about this at length amongst ourselves and fundamentally we’re sick of feeling like everyone we deal with has blinkers on and acts solely in their own best interests. So at its core, Delegate has been built to be the kind of company we’d want to be customers of.

We know. Old school.